Vision, Mission, Values & Strategic Priorities

Our Vision

Growth, Prosperity, Excellence & A Good Mindset

The key is to have a bigger than small business mindset in everything we do. Striving to become the most prosperous, innovative, and well-respected homegrown Caribbean business.

Our business places focus on providing quality and value to our clients, while staying true to the traditions that helped to first establish the business. Despite its commitment to Bajan tradition, the company is considered visionary as it adapts to the changing needs of its clients. An authentic foundation provides a platform to expand in new and exciting ways.

The guidance provided by a forward-thinking owner continues to encourage the pursuit of growth through innovation and technology. A history of diversified endeavors exemplifies the dedication to innovation of all our businesses. From pursuing smart initiatives to developing into a contender in the service industry, our business remains true to its vision.

Our Mission

To deliver a S.M.A.R.T. [Specific, Measurable, Acceptable, Realistic, Timely], modern everyday experience to all of our clients.

Our Values

Service has been our business since 2007, and it will always be our business. 

Our business maintains long-standing values leading back to the founder, D. M. Bayley. Her passion for service and commitment to employees places people at the forefront of the business. Our employees focus on select core values for promoting work excellence.

ACCOUNTABILITY

We take responsibility for our actions that influence the lives of our customers and fellow workers. We do what we say, because this is what our clients expect and deserve. If we make a mistake, we admit it and fix it.

SERVICE EXCELLENCE

We constantly aim to delight our customers by providing world class service each passing day. 

DEDICATION

We engaged and committed to our business, our fellow employees, and the customers we serve. 

INSPIRATIONAL LEADERSHIP

We have the courage to lead from the front and shape the future. 

INTEGRITY

We act with honesty and integrity, never compromising the truth. 

INNOVATION

We develop new creative ideas that have the potential to change the world. 

CONTINUOUS IMPROVEMENT

We constantly seek to improve ourselves and those around us by challenging the status quo. We do this in order to delight customers through improved processes, service, safety, and quality. 

TEAMWORK

We believe in this business and work together to promote a sense of pride and purpose in all we do for our clients and for our business.

TRUST

We believe in, empower and support each other; we act with respect, integrity, honesty and transparency in our relationships with each other and with our clients.

Strategic Priorities

Our business has four key strategic priorities: focus on our clients, building on our technology base to create a digital experience for our clients, simplifying the way our business conducts its business and investing in our people.

Client Relationships

Our business aim to grow our existing clients, attract new clients, further improve sales and service capability by creating a personalised, responsive and easy experience.

Modern Everyday Bajan Experience

Our business is building digital capabilities across our sales and delivery channels to provide our clients with a modern omni-channel, bajan experience.

Simplification

Our business is optimising our processes and cost structure by simplifying the way we do business. Our business aims to invest in next generation compliance and customer onboarding experiences.

People 

Our business ensures business continuity and growth by developing our people.